 |
ENTRY LEVEL PACK
- 1 x 15" TVC – half day shoot
- 5 creative concepts and scripts
- 2 months on TV - off peak, TV1, TV2, TV3 and Prime
- 320 TARPS*(40 TARPS per week) media spend $35,000
- $60,000 total investment plus GST
|
 |
STANDARD PACK
- 2 x 15" TVCs – 2 product variants or 2 brand messages – half-day shoot
- 5 creative concepts for each TVC, 10 scripts in total
- Focus Group proprietary ad pre-testing
- Omnibus pre and post awareness measures
- 3 months on TV - off peak, TV1, TV2, TV3 and Prime
- 600 TARPS*(50 TARPS per week) media spend $50,000
- $100,000 total investment plus GST
|
 |
80/20 PACK
- 2 x 15" TVCs - 2 product variants or 2 brand messages – half-day shoot
- 5 creative concepts for each TVC, 10 scripts in total
- Focus Group proprietary ad pre-testing
- Omnibus pre and post awareness measures
- 3 months on TV - 80% off peak, 20% peak, TV1, TV2, TV3 and Prime
- 900 TARPS* (75 TARPS per week) media spend $100,000
- $150,000 total investment plus GST
|
 |
MULTI-BRAND PACK
- 2 x 15" TVCs - 2 different product ads - 2 half day or full day's shoot
- 5 creative concepts for each TVC, 10 scripts in total
- Focus Group proprietary ad pre-testing - customised for target audiences
- 3 months on TV - off peak, TV1, TV2, TV3 and Prime
- 1200 TARPS*(100 TARPS per week) media spend $100,000
- $170,000 total investment or $85,000 per brand plus GST
|
| * Delivered against Household Shopper target audience. TARP levels valid until 1 April 2010 and are subject to schedule negotiation and confirmation. Note – pack price includes completed TV commercials - library music, voiceover, TVCAB approval, dubs to 2 networks. Featured talent fees additional. |
|
Kimberley Coker, New Business Development