All Inclusive Packs
ENTRY LEVEL PACK
  • 1 x 15" TVC – half day shoot
  • 5 creative concepts and scripts
  • 2 months on TV - off peak, TV1, TV2, TV3 and Prime
  • 320 TARPS*(40 TARPS per week) media spend $37,500
  • $65,000 total investment plus GST
STANDARD PACK
  • 2 x 15" TVCs – 2 product variants or 2 brand messages – half-day shoot
  • 5 creative concepts for each TVC, 10 scripts in total
  • Focus Group proprietary ad pre-testing
  • Omnibus pre and post awareness measures
  • 3 months on TV - off peak, TV1, TV2, TV3 and Prime
  • 600 TARPS*(50 TARPS per week) media spend $55,000
  • Bonus 1x 3 min online video shot on
    the day of the TVC (value $3,500)

  • $110,000 total investment plus GST

80/20 PACK
  • 2 x 15" TVCs - 2 product variants or 2 brand messages – half-day shoot
  • 5 creative concepts for each TVC, 10 scripts in total
  • Focus Group proprietary ad pre-testing
  • Omnibus pre and post awareness measures
  • 3 months on TV - 80% off peak, 20% peak, TV1, TV2, TV3 and Prime
  • 900 TARPS* (75 TARPS per week) media spend $105,000
  • Bonus 1x 3 min online video shot on the day of the TVC (value $3,500)
  • $160,000 total investment plus GST

MULTI-BRAND PACK
  • 2 x 15" TVCs - 2 different product ads - 2 half day or full day's shoot
  • 5 creative concepts for each TVC, 10 scripts in total
  • Focus Group proprietary ad pre-testing - customised for target audiences
  • 3 months on TV - off peak, TV1, TV2, TV3 and Prime
  • 1200 TARPS*(100 TARPS per week) media spend $105,000
  • Bonus 2x 2 min online video shot on
    the day of the TVC (value $4,700)

  • $180,000 total investment or $85,000 per brand plus GST

Add Ons - Website and social marketing design and management; sales promotion design and management

* Delivered against Household Shopper target audience. TARP levels based on Jan-Sept media buy and are subject to schedule negotiation and confirmation. Note – pack price includes completed TV commercials - library music, voiceover, TVCAB approval, dubs to 2 networks. Featured talent fees additional.

 


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