Unilever focuses on “consumer thinking”

Unilever, which has one of the strictest ad investment policies, is reaping the rewards by investing more in advertising, particularly TV. While competitors cut back, it is capitalising by cementing brand differentiation and innovation. Read more >>

Masthead ads disliked!

Consumers dislike masthead advertising:

• 61.8% of people 18+ disliked or were ambivalent to masthead/advertorial style ads*
  Those that disliked them found them 1) fake/pretending to be news/annoying/lame; 2) boring; 3) lack of intelligence/condescending; 4) too many of these style ads now
• There are now 13 (and growing) masthead format ads on TV
• 74.7% of Baby Boomers disliked masthead/advertorial style ads** This sector is the fastest growing, biggest spending demographic in NZ

* UMR Research Omnibus July 2009. Margin of error 3.6%
** Senioragency Goldmine Baby Boomer Study 2007. Margin of error 3.0%

Pre-testing ads dramatically improves effectiveness

Pre-testing ads pays off...This article by Admap Magazine reveals that 70% of ads aren't effective. Pre-testing ads can increase your ROI by 900%! Read More>>

Fame ... keeps your brand alive and kicking

Respected Admap from London proves that in tough times consumers watch more tv; as airtime costs fall sharply you can deliver a greater SOV. TV is the sensible medium to keep your brand and sales strong. Read more >>

UK study reports tv ads 3x more effective than any other medium

Recent research by Deloittes in the UK show that tv ads still deliver the knockout blow in impact at 64% - more than twice its closest rival, newspapers. TV ads also drove brand research online. And despite all the internet hype, online display ads scored only 8%. Read more >>